Reality V’s Myth
To optimise your page rankings, you first have to understand the basics of SEO, and it’s many myths.
Use the Checklist; don’t abuse it.
The User Experience
Pandu Nayak has worked at Google for over 14 years and states: “One kind of primary thing that has not changed, in those 14 years, which I value tremendously, is this idea that we built “search” for users, we built search because people come to Google for things that matter in their lives.”
..So, what he’s saying (and he’s a computer scientist), is that the only objective for SEO is to make the user experience as efficient as possible, (it doesn’t mean gaming the system with SEO strategies).
SEO Checklist – Write Relevant Content
If you search “SEO checklist”, you’ll come up with a mountain of tasks to perform. And these tasks will sap your time like a 20-year coma. Also, when Google improves their algorithm every year. You will have to keep “catching up”. So here’s a little trick that has passed by so many SEO experts. Are you ready?
Listen to Your Readers
Re-read what Pandu stated: We built search because people come to Google for things “that MATTER in THEIR lives”. If you write content with the sole purpose to answer the questions people are searching for. Google will find a way to connect you.
Why are you reading this article?
More than likely, you want to optimise the traffic coming to your site (without paying for ads). And the more traffic you attract to your online space, the more successful you’ll become, (Monetarily). So make sure you uncover the wants and desires of your audience. There are many ways to do this, and here are some of the best methods:
- Be specific in what desires or wants your readers are searching for.
- Go to the relevant forum to discover their thoughts and concerns.
- Hang out in specific facebook groups
- Search Quora
- Read specific reviews.
Have you noticed I’ve used the word “specifics” quite often? As you may have guessed by now, it’s the key to condensing exactly “who” your target market is.
It wouldn’t serve your clients/customers very well if you didn’t know everything you could about them. Their likes, dislikes, where they grew up, what culture they learnt their traditions etc. So why do so many people do precisely that?
Surely it must be naivety on their part. I mean,… they wouldn’t purposely “not” help a friend in need. Most people “unfortunately” don’t treat their customers/clients as friends. They see them as $ signs, which could be the main reason folk struggle to share value on a mutual level, (succeed in business).
Googles Master Plan
Google is a number 10 to the hundredth power, (which is one followed by 100 zeros). Which is larger than all the elementary particles in the known universe. So basically it’s a freakin’ BIG number.
Google aims to learn the wants and desires of the entire planets “human population, and then facilitate those urges the best way they can. In essence, being the numero uno middle man. Which reminds me of a quote from a film titled “layer cake”.
quote: The art of good business is being a good middleman
So,… make an effort to “not” get too sucked up in the idea of SEO as it’s presented. Learn what I’m suggesting here, and write or perform for your readers/watchers. Because as sure as night follows day?, Google will eventually perfect their algorithms to satisfy the end-user.
Irony (Stating the Opposite)
What you see happening is people following SEO strategies, (which is useful). But they will eventually find themselves embroiled in the jargon, which in turn manifests into a belief, and on it goes.
The advantage of reading posts like this one is you can learn and fine-tune your information to exactly fit the wants and desires of your particular audience. And Google will catch up with you, (not the other way around), make sense?
Tip: Make sure you always write for your readers, “NOT Search engines”.
Go to Google, punch in “list of top SEO tasks”. Then look at the list and make an effort to think from the searchers perspective. What are people looking for?
When you discover (with a bit of research), what exactly folk are searching, you can fill their needs. It’s as simple as that. Okay, it’s not simple, but with a bit of practise (like anything), it soon will be.
So there you go, a distinct method in taking action with SEO strategies.
Look “Not at the mirror”, but behind it. When you look into the mirror, all you see is yourself. The harsh truth is, most people have no interest in YOU, only what’s in it for them. So make sure you learn all about your “new” best friends and provide them with what they want.
I’m not saying that with tongue in cheek, you have to mean it. Research who you’re communicating with. This is what separates the wheat from the chaff.
Provide the best service you can.
Now that you have this knowledge go out and take action. It’s the only thing stopping you reaching your full potential — all the best to you and yours.
P.S List all the SEO strategies you can find, and look at it with new eyes. You’ll be amazed what you see.
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